Campaign

Cross-Media Campaign
Development and rollout of a cross-media campaign to celebrate TILLE’s 70th anniversary in 2025. Launch of a refreshed visual identity reflecting both the brand’s heritage and its modern vision, aimed at enhancing its visibility among both professional and consumer audiences.

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The objectives

Positioning TILLE as an iconic brand that embodies both heritage and forward-thinking values. Leveraging its 70th anniversary as a strategic milestone to modernise its image and strengthen its visibility among target audiences.