SAWI
Cross media campaign for SAWI Lausanne
Strategy & planning
Mediagenic
Media
Press
COTE Magazine (Geneva)
URBANITY (Geneva)
20 Minutes – Spécial Formation (French-speaking Switzerland)
Online (Adwords, Facebook)
TV
Display
TP Genève & E Panels Gare Genève
The objectives
Establish the SAWI / Polycom brands in Geneva to raise awareness and make it easier to recruit new students, especially in Geneva. Supporting brands in their development also in VD (Lausanne)
